Search is no longer limited to blue links and rankings. AI-driven engines like ChatGPT, Google AI Overviews, Gemini, and Perplexity now summarize answers and recommend brands.
This shift has changed how visibility works. Generative Engine Optimisation (GEO) is how brands stay visible, credible, and recommended inside AI-generated answers.
For businesses in Dubai and the UAE, where competition is intense and digital maturity is high, GEO is no longer optional. Brands that adapt early win mindshare. Those that don’t quietly disappear from AI-powered discovery.
At Shark Matrix, we help forward-thinking brands optimize not just for search enginesbut for AI engines that shape buying decisions.
Generative Engine Optimisation (GEO) is the strategic process of optimizing your brand’s digital presence so that AI-powered search engines and large language models (LLMs) can accurately understand, trust, and reference your business when generating answers for users.
Unlike traditional SEO—which focuses on ranking web pages—GEO focuses on how AI systems interpret, summarize, and recommend information. These systems don’t simply index pages; they synthesize data from multiple trusted sources to deliver direct answers
With GEO, the goal is to ensure that when users ask questions such as:
Visibility has shifted from ranking pages to being trusted by AI.
Explore our Services
In short, GEO helps your business become a trusted knowledge source, not just another ranking URL.
Instead of asking: "Which page ranks first?"
AI systems ask: "Which brand is most credible to answer this?"
This shift means visibility is no longer just about ranking—it’s about being trusted enough to be quoted.
Get mentioned and cited in AI answers across platforms like ChatGPT, Gemini, and Google AI Overviews
Appear in summaries, comparisons, and expert recommendations, even when users never visit a website
Establish authority and credibility without relying solely on paid ads or top rankings
Control how your brand is described, defined, and contextualized by AI models
Influence early-stage business decisions before competitors enter the conversation
AI-powered search is rapidly becoming the default discovery layer. Users trust AI answers to compare vendors and shortlist providers.
If your brand isn't visible in AI responses, it's invisible at the most critical stage of the buyer journey.
Your brand appears directly in conversational responses.
Optimized for Alexa, Siri, and voice search queries.
Ensure AI represents your brand correctly.
Users find and trust you faster.
Organic AI visibility reduces ad spend needs.
Authority grows as AI learns to trust your brand.
AI models still rely on search-trusted content. Without SEO fundamentals, GEO signals weaken and credibility drops.
Strategic optimization across the AI engines that matter most for your business visibility
Optimized for brand explanations, service recommendations, and industry authority.
Structured content designed for summaries, citations, and trusted references.
Aligned with Google's multimodal AI ecosystem and conversational discovery.
Citation-focused optimization for research-driven queries.
Long-form reasoning and explanatory responses.
Optimized for conversational, spoken answers and intent-driven queries.
We design content frameworks built for AI understanding, not just human readers.
We map: Your brand entities Industry concepts Competitor authority signals So AI systems clearly understand who you are and what you do.
We implement schema that helps AI systems interpret: Services Locations Expertise Relationships
We strengthen off-site trust through: Mentions Citations Author signals Knowledge graph alignment
AI values real-world trust. We optimize reputation signals across relevant platforms.
One strategy, optimized for both search engines and AI engines.
We analyze how (and if) AI engines currently reference your brand.
We align your digital presence with how AI systems structure knowledge.
We build authoritative, citation-ready content designed for AI retrieval.
We strengthen trust beyond your website.
We track AI visibility indicators and continuously refine performance.
How Shark Matrix Integrates SEO + GEO
We deliver Generative Engine Optimisation (GEO) strategies across a wide range of industries, helping businesses build AI-driven visibility, credibility, and long-term discoverability. Our approach is tailored to industry-specific search behavior, compliance requirements, and decision-making journeys across Dubai and the UAE.
We help finance and accounting firms improve AI-driven visibility by positioning them as trusted, compliant, and authoritative sources for complex financial queries and decision-making content.
Our GEO strategies ensure eCommerce brands are accurately represented in AI-generated product comparisons, buying guides, and recommendation-based searches that influence purchase decisions.
We optimize real estate brands to appear in AI answers related to property investment, buying guides, and location-based searches across Dubai and the UAE.
We support healthcare providers with GEO strategies focused on accuracy, trust, and E-E-A-T compliance, helping AI systems confidently surface reliable medical and wellness information.
We help logistics and transportation companies gain AI visibility for supply chain solutions, fleet services, and B2B logistics searches driven by efficiency-focused queries.
Our GEO approach positions hotels, travel brands, and hospitality businesses to be cited in AI-powered trip planning, accommodation recommendations, and destination-related searches.
We work with oil and gas companies to strengthen authority-driven visibility for technical, regulatory, and industry-specific AI queries within the energy sector.
We optimize education institutions and training providers to appear in AI-generated answers for courses, certifications, admissions guidance, and career-focused searches.
We help both local and enterprise-level businesses build strong AI trust signals, ensuring visibility in region-specific and industry-driven AI search experiences across the UAE.
At Shark Matrix, we combine deep local market knowledge with AI-first optimisation strategies to help brands earn long-term visibility in both traditional search and AI-powered discovery. Our focus is not quick wins, but building sustainable search authority that AI systems trust.
We don’t experiment on your brand. We build search resilience for the future.
AI is already shaping how customers discover and trust brands. Don’t wait to catch up. Lead the shift.
OpenAI
Codex
Vertex AI
Cloud Vision
OpenCV
TensorFlow
IBM Watson
Cloud Natural Language
Cognitive Services
Bot Framework
Mistral
LLama
Gemini
Anthropic
N8N
iOS
Android
React Native
Flutter
Ionic
Swift
Kotlin
ObjectiveC
Titanium
Angular JS
React JS
TypeScript
Vue
WPF
HTML 5
Mongo DB
MySQL
MsSQL
Firebase
Realm
DyanamoDB
Oracle
PostgreSQL
Redis
PHP
java
.NET
Node.JS
Rails
Python
Drupal
Joomla
WordPress
Magento
Shopify
AWS
Selenium
Appium
Jekins
Gradle
Goggle Cloud
We have an office and team in DUBAI and AHMEDABAD
