Digital branding is the process of creating and promoting a brand’s identity, products or services using digital media channels. This includes creating a unique brand image, developing a consistent voice and messaging, and leveraging digital platforms such as social media, websites, email, search engines and more to reach and engage with target audiences.
Brand without a digital presence is like a car without tires. It’s not going to get anywhere fast. Though old-fashioned, “analog” branding hasn’t quite gone the way of horse and buggy, businesses today need a diversified array of digital branding tools to cement their real-world presence.
Kick off your own brand strategy with our essential guide to digital branding. We’ll explore everything from social media to SEO and influencers to emails so you can make sure your digital brand campaign checks all the right boxes.
What Is Digital Branding?
Branding is the creative, strategic process of telling potential customers what your company is all about: who you are, what you care about, why they should work with you and what they can expect from you. After you’ve started a business or created your first product, building a brand identity should be your number one priority.
Branding distills everything about what you do and how you do it into a singular, memorable essence that people will remember and continuously associate with your company. Think of the McDonald’s golden arches or the multicolor rings on the Olympics insignia. Even a simple symbol or image can convey meaningful associations that resonate the world over.
We’ve just tossed three B’s in your direction: brand, branding and brand identity. They’re all related but not quite the same.
- Your brand is the way the outside world perceives your company.
- Your branding is the process of designing and building a unique
- Your brand identity is the set of creative elements that feed into th
What are Strategies of Digital Branding?
In a generalized sense, a digital branding strategy is how you communicate your brand’s identity to consumers online with the overarching goal of increasing customer loyalty and sales. Imagine your brand as a person. As we mentioned, a person has a name, appearance, personality, values, something to say and someone to say it to. A digital branding strategy takes this brand personality and strategically positions it to perform competitively within a given market.
Branding distills everything about what you do and how you do it into a singular, memorable essence that people will remember and continuously associate with your company. Think of the McDonald’s golden arches or the multicolor rings on the Olympics insignia. Even a simple symbol or image can convey meaningful associations that resonate the world over.
Creating a brand doesn’t happen overnight. It takes consistent work, long-term goals, digital strategy research, creativity and the right platforms. To create a digital branding strategy, you should:
- Determine your brand’s mission and vision
- Leverage market opportunities and competitive positioning
- Choose the right digital publishing platform
- Understand your audience
- Know your sales funnel
Conclusion
Even if you are a small company that is forced to compete against famous brands with devoted customers and unlimited marketing budgets, you still have a fighting chance to see through all obstacles and get your place under the Sun, acquiring a base of loyal fans who will generate revenue and keep your business afloat.
The deal is, brand first design always gives its owner a solid foundation for realizing their marketing goals and fulfilling their potential even at the beginning of the journey. When well-done, it makes the bold statement, separates the company from the crowd, creates the proper perception in customers’ minds, and most importantly, leaves an undeniable imprint in their memory that compels them to return and work with the company regardless of the fluctuations and competition in the market.
